A full visual identity redesign for NASA, tackling the inconsistency across its current brand touchpoints and the disconnect between technical information and storytelling. Starting from anchor words - Infinity, Heritage, and Precision, The project moved through mind mapping, hand-drawn explorations, rhetorical sketches, and iterative vector development to arrive at a refined logomark and modular identity system. The design system pairs Orbitron, Exo 2, and Rajdhani with a palette of Deep Space Navy, Mission Red, and Astronaut Mint, built to scale across digital and print applications including identity cards, badges, and an infographic poster.