About me
Hi, I'm Avadh Seth, a visual designer focused on UX design and exploring how AI shapes the future of design.
My journey began with a curiosity for how visuals shape the way people experience technology, and a desire to create something meaningful on the digital canvas. Over the years, I've honed my skills in UX design, visual storytelling, and integrating AI into the design process to build smarter, more intuitive products.
Experience
Rochester, NY
Intutic
May - Aug 2026
Lead UX Designer (Co-op)
Leading end-to-end product design for an early-stage SaaS web app, owning user research, wireframing, prototyping, high-fidelity UI, and developer handoff in Figma across a 12-week build cycle.
Building the product's first design system from scratch, including a typography scale, color tokens, Auto Layout components, and interaction states, to establish a scalable UI foundation as the team ships toward Demo Night.
Designed the marketing website UI/UX, investor pitch deck, brand style guide, and go-to-market assets while collaborating with founders and engineers to align design with business objectives, P&L, and pricing.
Owned end-to-end product design, from user research to high-fidelity UI
Rochester, NY
Graduate Assistant
Aug 2025 – May 2026
RIT
Supported VCD department initiatives through branding, marketing, and communication efforts.
Created visual content, promotional materials, and digital assets to strengthen program visibility.
Developed outreach strategies across digital and campus platforms to expand program engagement.
Collaborated with faculty and student teams to maintain consistent brand communication across initiatives.
New Delhi, IN
NITTSY
Oct 2023 – July 2024
UI/UX Designer
Grew weekly and monthly active users by 65%, as measured by product analytics, by redesigning the home surface and recirculation flow using insights from user interviews and usability testing rounds I led and iterated on.
Defined the product's first design system and overall visual direction, spanning components, typography, color tokens, and interaction documentation, which established visual consistency across multiple projects and reduced design-to-development handoff time.
Designed responsive user interfaces optimized for desktop, tablet, and mobile viewports, partnering with engineering on accessible component states and design feasibility.
Created brand-aligned logos, illustrations, and marketing assets (banners, thumbnails, social posts) in Adobe Creative Suite to support product launches and increase online brand awareness.
Gurugram, IN
Cog Culture
April – July 2023
UI/UX Design Intern
Lifted user engagement by 78% across 5 client websites, as measured by session duration and pages per visit, by applying UX methodologies including user research, competitive analysis, and information architecture restructuring.
Owned the end-to-end UI/UX process from wireframes and user flows through high-fidelity Figma designs for clients across real estate, healthcare, and sports, adapting interaction patterns to each sector's audience and conversion goals.
Presented design rationale in regular client meetings alongside agency leadership, translating stakeholder feedback into prioritized design iterations and partnering with developers on design feasibility through implementation.
Amritsar, IN
MODA CHALES
Mar 2020 – April 2022
Graphic Design (Part time)
Art-directed product photoshoots, designed the packaging, and ran the website and social content, working side by side with the owner to match the look to what was selling each season
Handled the UX design of the company's online store, cutting bounce rate by 59% by reorganizing product categories and making navigation easier to follow.
Made the graphic work for the brand website visuals, product packaging, and social posts and built reusable templates so repeat requests turned around faster and everything stayed consistent.
